


The Book
Each day over 27 million small business owners around the world open their doors to a feeling of overwhelm and confusion. They feel that panic because most have no idea how to grow their business’ profits.
The typical response is to work more hours, spend more money, offer more products, or adopt more marketing tactics. The irony is, “more” is rarely the solution. Consistent, measurable business growth doesn’t require radical overhauls, massive investments or huge transformations. It simply requires riding the momentum of small “10% Wins” in seven key areas of your business.
Told through the story of one business owner’s journey, Cadence lays out the framework known as “The 7 Levers,” and gives you an action plan you can cycle through, to exponentially grow your profits by achieving small wins in these seven areas. It’s time to work smarter, not harder. By the end of this book you’ll have all the tools you need to transform your business and find your rhythm – your cadence – on your journey to greater profits.
Here’s what to do…

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Check Your Email for instructions on how to access your free audiobook edition of Cadence.

Listen to your audiobook over and over again, as it’s our gift to you, for life!
Here’s what to do…

Once you have purchased your book, then fill out this form and we’ll send you instructions on how to get your to the audiobook via our great friends over at Libro.fm.
We need the following information to process your request:
- First Name
- Last Name
- Email Address
- Receipt Number

Listen to your audiobook over and over again, as it’s our gift to you, for life!
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Meet Pete
Pete Williams is an entrepreneur, advisor and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modelling,” while Inc. describes him as, “a savvy marketing strategist.”
A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce.
Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at age twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500—which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).
Pete’s companies include Infiniti Telecommunications, SimplyHeadsets.com.au, SpringCom Telecommunications, and Preneur Group (www.PreneurGroup.com), an advisory-consulting firm that guides business owners through the process of increasing profits, margins and other key indicators by using the 7 Levers approach to business growth.
Pete splits his time between Melbourne, Australia and California, USA with his wife Fleur and son Eli.
Meet Pete

Pete Williams is an entrepreneur, advisor and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modelling,” while Inc. describes him as, “a savvy marketing strategist.”
A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce.
Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at age twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500—which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).
Pete’s companies include Infiniti Telecommunications, SimplyHeadsets.com.au, SpringCom Telecommunications, and Preneur Group (www.PreneurGroup.com), an advisory-consulting firm that guides business owners through the process of increasing profits, margins and other key indicators by using the 7 Levers approach to business growth.
Pete splits his time between Melbourne, Australia and California, USA with his wife Fleur and son Eli.
Contact
If you have any questions or inquiries about the book, or Pete, please shoot us an email through this form. We would love to hear from you and connect.
By the way, this won’t add you to any mailing lists or anything like that. You’re mailin’ us, and we’re mailin’ you. That’s all.