Cadence Author
Pete Williams
Media Kit

Book Descriptions (Short and Long)

Short Book Description

Cadence: A Tale of Fast Business Growth is the story of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfil his dream of becoming an entrepreneur. Unfortunately, two years after opening his bike shop, called Cadence, JJ finds himself in a place that is all too familiar to most business owners – struggling to stay afloat.

That all changes, fast, when an athlete he coaches in turn teaches him how to turn the store’s profitability around with seven key “10% Wins”

Long Book Description

Each day over 27 million small business owners around the world open their doors to a feeling of overwhelm and confusion. They feel that panic because most have no idea how to grow their business’ profits.

The typical response is to work more hours, spend more money, offer more products, or adopt more marketing tactics.

The irony is, “more” is rarely the solution.

Consistent, measurable business growth doesn’t require radical overhauls, massive investments or huge transformations. It simply requires riding the momentum of small “10% Wins” in seven key areas of your business.

Told through the story of one business owner’s journey, Cadence: a tale of fast business growth lays out the framework known as “The 7 Levers,” and gives you an action plan you can cycle through, to exponentially grow your profits by achieving small wins in these seven areas.

It’s time to work smarter, not harder. By the end of this book you’ll have all the tools you need to transform your business and find your rhythm – your cadence – on your journey to greater profits.

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Author Bio

Pete Williams – Long Bio

Pete Williams is an entrepreneur, advisor and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modelling,” while Inc. describes him as, “a savvy marketing strategist.”

A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce.

Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at age twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500—which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).

Pete’s companies include Infiniti Telecommunications, SimplyHeadsets.com.au, SpringCom Telecommunications, and Preneur Group (www.PreneurGroup.com), an advisory-consulting firm that guides business owners through the process of increasing profits, margins and other key indicators by using the 7 Levers approach to business growth.

Pete splits his time between Melbourne, Australia and California, USA with his wife Fleur and son Eli.

Pete Williams – Short Bio

Pete Williams is an entrepreneur, advisor and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modelling,” while Inc. describes him as, “a savvy marketing strategist.”

He’s won a number of international business awards, started companies in varying industries from Telecommunications to eCommerce, and even sold Australia’s version of Yankee Stadium, the MCG, for under $500 at the age of 21.

5 Odd Facts About Pete

1. Has performed as a Custom Character (Billy Bounce) at the NCAA Final Four
2. Sold Australia’s version of Yankee Stadium, The MCG, for under $500 at the age of 21.
3. Completed his debut Ironman Triathlon in under 12 hours.
4. Loves Vegemite on Toast.
5. Is the worst cook you’ll ever meet.

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